With consumer databases collecting hefty streams of information on a every day basis, wading through and determining what data is beneficial or applicable for a particular business department or decision can turn out to be a completely daunting challenge. To tackle this challenge, businesses will
frequently set up grasp data Integration technology that combines the wealth of incoming transactional records according to the client. The aim is to provide a complete angle of every purchaser’s relationship with the business, from the primary transaction to the most current transaction.
Business intelligence (BI) can be described as “A set of techniques and tools for the acquisition and transformation of raw data into meaningful and useful information for business analysis purpose”.